Due to sensitive client information, I am not able to display my visual work publicly on this website. Contact me if you’d like to hear more about this project!

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In the summer of 2019 I had the opportunity to work in New York at Doblin, an innovation design practice centered around helping businesses rethink and redesign their systems and business strategies. In the past, Doblin has worked with a variety of clients to help jumpstart new businesses and provide key insights to launch new innovations.

While at Doblin, I worked with a client in the retail space to better understand their customers and rethink their customers’ digital experience. Throughout the summer I worked  with this client to produce a number of deliverables including in-depth user research, customer personas and journeys, and ideation workshops.

Skills I provided to my team

-worked with researchers to gather and synthesize over 30, 1.5 hour long in-person interviews

-designed large-scale posters and digital material to communicate research findings

-facilitated conversations around design assets and needs for client workshops

-designed user journey map

Lessons Learned

-client and consultant relationship and business standards

-taking full control over deliverables

-working within a team of different skill sets and experience

-delivering work on a quick timeline



Design Approach